SPU的社交媒体平台由大学传播部的工作人员维护. 如果你在自己的社交媒体频道上发帖，记得标记SPU. 有关SPU社交媒体平台的问题，请联系社交媒体专家Kelsey Chuang chuangt1@p2distribution.com.
Facebook
SPU has two main Facebook pages:
Seattle Pacific University: www.facebook.com/seattle.pacific.university
- Primary page.
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22.8k likes and 23k followers. (12/22)
Seattle Pacific University-Alumni: www.facebook.com/seattle.pacific.university.alumni
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4.6k likes and 4.6k followers (12/22)
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Maintained by Alumni, Parents, and Family Relations.
- Alumni-centered news and events.
- 主要受众:应届毕业生、准毕业生和应届毕业生.
- Demographics: Ages 18–60.
- Mainly used among students for group functionality, group messaging, connecting/re-connecting, mass content (good/bad/etc.而Instagram只是一张主照片，或者最多10张照片，可以总结一天或一件事.)
- Content: Posts include news, academic information, videos, events, campus photos, student features, alumni achievements, and thoughtful pieces about faith and culture.
如果你想了解更多网易彩票appFacebook付费广告(针对目标受众的付费推广), contact your University Communication specialist.
Instagram
Channel: instagram.com/spu_seattlepacific
Main audience: 现在的、未来的和最近的毕业生，超过9000名粉丝(12月22日)
Demographics: Ages 13–29
- 目标:通过创建和发布内容来吸引和告知网易彩票app的受众，从而建立和管理SPU的存在.
- Content: Relevant to SPU (faith, academics, Seattle, students), students’ interests, and represents various aspects of campus/student life. Content encompasses real-time updates and coverage, authenticity, diversity, social media trends, creativity, and the vibrant SPU community.
- 个性化的(滚动/关注)feed设计与用户的兴趣.) Content is varied and high quality. 不觉得观众被广告或文章垃圾邮件.
- 由大学传播社会媒体专家Kelsey Chuang和学生实习生维护.
如果你有Instagram接管或跨渠道发布的想法, contact Kelsey Chuang in University Communications.
LinkedIn
Channel: www.linkedin.com/company/seattle pacific university
Main audience: 现在的，最近的毕业生，校友，研究生，捐赠者. 34k followers (12/22)
Demographics:
- 当涉及到企业对企业的社交媒体营销的第一平台.
- Known for connecting professionals.
- Content: Grad programs, Faith & Co.，校园网易彩票下载或更新，工作列表，校友故事，即将举行的活动/讲座， SPU Voices Podcast, faculty news, alumni news, research articles, videos relevant to all of SPU’s audience, athletic achievements.
Channels:
@SeattlePacific — For all news, events, photos, of interest to SPU. 这个账户由家长、校友、一些学生和当地组织组成.
@SPUnews -致力于网易彩票下载，突发网易彩票下载和当前信息. 主要受众:应届毕业生、准毕业生、应届毕业生、教职员工.
Demographics: Ages 18–49
- 这两个帐户都由大学通讯公司维护.
- Stories from SPU Stories and most campus public events are tweeted, 但是频道总是在寻找有趣的校园网易彩票下载.
- 如果你有一个包含事件信息的网站，在Twitter上分享信息会更容易. (A public facing Facebook page will also work.)
- Always looking for SPU-related photos.
内容发布频率:每天至少三个tweet, 根据用户查看Twitter的时间和他们最有可能参与的时间来安排.
- 8 a.m. Older audience (e.g., parents, alumni, faculty, donors), so anything related to campus news/updates, grad programs, alumni SPU Stories articles, job listings, podcasts, upcoming campus speakers/lectures, donation days, #TBT pictures, retiring faculty info, Faith & Co. videos, or general information, research articles/achievements by SPU faculty, holidays, encouraging Bible verse, etc.
- 12 p.m. Mix of older and younger audience (e.g.，在读学生，SPU应届毕业生，准毕业生):校园活动(Sacred Sounds, theatre department plays, concerts), campus lectures, 西雅图可探索的景点(不一定与西雅图大学有关，但可以展示西雅图是一个多么神奇的城市), 当地的咖啡店/餐馆/人们可以去的地方, sports achievements, student achievements (i.e., nursing students partnered with REST, 去年，一个非营利组织为医疗保健提供者创建了一个工具包), campus photos, re-tweeting other SPU program/department tweets, available majors, etc.
- 6 p.m. 年轻观众(在校学生，本科生):西雅图冒险， SPU Stories articles, financial aid info, YouTube视频来自SPU频道(网易彩票appSPU视频或资源视频, such as study tables, residence hall tours, campus tours), playlists from the SPU Spotify channel, social media hashtag holidays, 任何以同学为特色的内容或与学生相关的内容或他们关心的东西. (避免定期发布回顾视频，除非同一事件即将发生，并且你正在使用视频来推广该事件。).
YouTube
Channel: www.youtube.com/user/SeattlePacific
Main audience: Current, prospective, and recent graduates
Demographics: Ages 18–29
- Second most popular search engine next to Google.
- 业务板有两个通道:主通道大于11个,000 subscribers and is used for brand marketing; the second channel houses videos of faculty introductions of program, lectures, website videos, chapels, etc.
- Content: 视频主要属于不同的播放列表，包括About SPU/Our Story, Falcon Feature/Student Life (event recaps, student interviews), Academic Rigor, Dorm Tours, FAQs. Why Choose SPU
- Videos are produced by outside video production companies or in-house. The playlists also include organic videos by students.
Creating a new YouTube channel is not encouraged. 要上传内容到SPU的现有帐户，请联系您的大学传播专家.
Snapchat
Main audience: Prospective and current students
Demographics: Ages 13–17
- Launched in summer 2016.
- 4,421 friends.
- More real/raw self projection.
- Less social pressure to portray “cool” image; more casual and fun.
- Creating the story of a day in your life.
- Instant access to real-time updates.
- 主要用于通过网易彩票app的第三方广告代理商对潜在学生进行广告宣传.
- 会把发在Instagram上的故事转发到Snapchat上吗.
- 由社会媒体专家Kelsey Chuang和学生实习生维护.
If you have ideas for Snapchat, contact Kelsey Chuang.
Spotify
Channel: http://open.spotify.com/user/itpil4k9p3yl9nbls4okzux0r
Main audience: Current and prospective students
Demographics: Ages 18-24
- Spotify is a digital music, podcast, 以及视频流媒体服务，让用户可以访问来自世界各地艺术家的数百万首歌曲.
- 播放音乐或创建播放列表等基本功能是免费的.
- Spotify用户平均每天听音乐的时间超过两个小时.
- 首尔大学一直在利用Spotify，在下雪等各种活动中，利用学生们推荐的歌曲制作播放列表, finishing college applications, studying, summer drives, devotionals, Christmas, and more.
- 播放列表是由社交媒体专家Kelsey Chuang和一名实习生创建的.
- UC能够在SPU Spotify平台上帮助推广和展示其他部门的播放列表.
TikTok
Channel: http://vm.tiktok.com/ZMJus8BQQ/
Main Audience: Prospective and current students
Demographics: Ages 13-24
由社交媒体专家Kelsey Chuang和一名学生实习生维护.
目标:展示网易彩票app的各个方面，让未来的学生以一种有趣和真实的方式了解SPU的生活.
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Content: Often, 最基本和最有趣的概念是最成功的(例如:假唱模仿), and short dance challenges). 在现有的趋势(包括标签)上加入你自己独特和相关的观点，更有可能成功.
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TikTok是一个视频分享网络，吸引了z世代和千禧一代. Tools for video editing (filters, backgrounds, stickers, captioning, trimming, music) are all available within the app. TikTok最大的吸引力在于它可以发布任何内容:幽默、爱好、音乐等. 创造易于分享或再创造的微娱乐.